DESIGN CONCEPT — gray blocks are text placeholders sized to fit · corner tags show content priority + budget · toggle them at bottom-right ↘
① HERO · Priority 1 · Identity + primary CTA · copy: wordmark + tagline (given), no new prose
★ REPUBLICAN ★
ELAINE
DAVIS
DAVIS
Proven Leader Delivering Results for the Residents of TN House District 18
② VOTE INFO · Priority 1 · time-sensitive · dates given + live countdown
Early Voting
Oct 14 – 29
Election Day
Tue, Nov 3
Countdown to Election Day
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Days
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Hrs
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Min
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Sec
③ MEET ELAINE · Priority 2 · NEW module · bio bullets (given) + narrative placeholder ~45–60 words · photo: Willow shot from card
Photo placeholder — swap for card image "Elaine with granddaughter Willow"
Meet Elaine
Faith, Family & a Record of Service
- Wife, Mother, Grandmother
- University of Tennessee Graduate — B.A. in Psychology & Criminal Justice
- Former Knox County Commissioner & Ethics Committee Chair
Placeholder — intro narrative (~45–60 words)
④ THE RECORD · Priority 2 · card bullets (given) — figures REFRESHED from card · optional 1-line each
Delivering Results
A Proven Record for District 18
Fiscal Discipline
TN ranks #1 for the lowest per-capita state debt and among the lowest-taxed states.
Ending the Grocery Taxrefreshed
Sponsoring HB21 to eliminate the 4% state grocery tax — building on the 2023 relief.
Roads & Infrastructurerefreshed
~$5 billion in additional funding, including over $400 million this year alone.
Protecting Neighborhoods
Encouraging homeownership while protecting neighborhoods from reckless development.
Education Fundingrefreshed
Knox County funding raised $508M → $701M, with historic teacher pay increases.
Public Safety & Border Security
Funded THP and local law enforcement to work with ICE to remove criminal illegal immigrants.
⑤ ENDORSEMENTS · Priority 3 · NEW module · needs logo assets
Trusted & Endorsed
Endorsed By
NFIB Tennessee PAC
▢ logo asset needed
Tennessee Professional Fire Fighters
▢ logo asset needed
⑥ IN THE NEWS · Priority 3 · KEEP from current site (restyled) · titles given · descriptions ~15–20 words each
Issues in the News
Fighting for Our Community
▢ release image
Existing · kept
Security Grants for Knox County Houses of Worship
▢ release image
Existing · kept
Advancing Voting Access for the Blind
▢ release image
Existing · kept
State Grants for Knox Historic Sites
+ 3 more existing releases carry over (Public Health & Safety, Pre-Natal Care, Anti-“Swatting” penalties)
⑦ GALLERY · Priority 4 · KEEP · images only, swap for card-quality photos
On the Trail
In the Community
⑧ GET INVOLVED + CONTACT · Priority 2 · conversion · blurb ~30 words + contact (given) + yard-sign form
Reach Elaine Directly
Placeholder — “Request a Yard Sign” form (name · address · email)